company, was revealed on August 1. The Moto X specs include a 4.7-inch
AMOLED screen, version 4.2.2 of the Android operating system, a
dual-core main processor (1.7GHz), and 2GB of RAM.
However, Motorola has joined other manufactures to argue that the
hardware specifications of a device -- from processor benchmarks to
camera megapixel numbers -- are not the most important features of a
good user experience. Motorola will offer the Moto X phone as a highly
customizable device and are marketing it as having an easy to use
"Google experience."
The Moto X, while not having the hottest hardware specifications on
the market, does have a few new features makes it stand out against
competing devices on the market, including the iPhone 5 and the
Samsung Galaxy S4. Here are the top five features of the Moto X, which
Motorola will release at an unspecified date in late August or
September.
1) Personalization
AT&T subscribers will be able to order the Moto X from Motorola's Moto
Maker website at launch. An unlocked or Google Play version of the
Moto X has not yet been announced, but is expected to be in the works,
and Motorola has announced that the "Motomaker" design studio will be
coming soon to Best Buy. Subscribers to Verizon, Sprint, T-Mobile and
U.S. Cellular will have fewer color options at launch, but Motorola
said that the Moto X will be offered in custom options from other
carriers by the end of 2013.
Moto X designers can choose a back from 18 different colors through
the Moto Maker, including six colors from the "cool" side of the
spectrum (like green and blue), five shades that span from white and
grey to black, and seven "warm" hues ranging from red to yellow.
Motomaker allows users to pick a Moto X front in white or black, as
well as one of seven metallic "accent" colors to accentuate the
phone's bumper buttons and a ring around its camera. Users will also
be able to add a "signature," sort of like the engraving done on Apple
products, but more of a darkly-printed paint job in the case of the
Moto X.
After the outside of the Moto X is finished, Motorola will offer two
different cases for the phone from Incase -- a simpler, snap-on case
in clear or "black frost" and a Pro Shell Case with seven different
colored bumpers, including black, gray, green, blue, orange and pink.
The Moto X will also be offered in 16GB and 32GB iterations, with
customizable text for the Moto X's boot animation, as well as a choice
of wallpaper and whether or not the phone should ship synced to a
user's Google account. According to Motorola's Motomaker Youtube
video, the Moto X will offer a choice of wall charger, and 13
different earbud color options from SOL. The earbuds will come at an
extra cost, which the company has not yet announced.
2) 'Always on' voice control
The Moto X has a relatively new feature also present in the new family
of devices for Verizon Wireless -- including the Motorola Droid Ultra,
Mini and Maxx -- voice control that is turned on whenever the phone
is, always listening for the specific command: "OK, Google Now."
The "Google Now" voice feature is always on, but according to
Motorola's Guy Kawasaki, is "silent until you ask it to do something."
Several hands-on demonstrations with the Moto X have shown that the
voice features available with Google Now require a training session --
the phone has to learn a user's voice before it will respond.
Training the Moto X to understand a specific user's voice and ignoring
others will give it additional security. For the "Google Now" voice
features to work properly, lock screens and other barriers to
hands-free usage need to be broken. The Moto X could be the phone to
do it, but only time will tell if the voice gestures in Motorola's
latest offering will sink or swim.
The International Business TImes has created a detailed breakdown of
the Motorola's X8 Mobile Computing System, which powers the Moto X. In
it, the X8's low-power natural language processing core is highlighted
as the backbone of "Google Now" and voice search in the Moto X.
Voice control could change the way that people interact with
technology. Motorola and Google's decision to incorporate always-on
voice gestures to the Moto X and new Droid devices is a major first
step. Forcing users to touch or pick up a smartphone to turn on a
listening app eliminates the convenience of the technology. However,
there are two main hurdles for always-on voice control: battery life
and hands-free usage.
Even though it is always listening, it is not yet clear if the Moto X
is able to bypass lock screens with its voice control features. Since
the Moto X will be trained to detect its owner's voice, the lock
screen might not be a necessary component of the phone's security, but
it remains to be seen if lock screens are going to be a major
hindrance. The video embedded above details the Moto X's ability to
create alarms and save notes without having to be touched. However, it
does not highlight phone calls being made or text messages being read
aloud -- which could mean the functionality is disabled or not
included. If this is true, the Moto X's voice functions will be
disappointingly limited.
If the low-power natural language processor is able to power "Google
Now" without quickly draining battery life, and allows smartphone
users to actually complete tasks rather than just checking the
weather, then voice search might actually start working like the
computer on "Star Trek" as opposed to some cheap parlor trick.
3) Situational awareness
Motorola has said that the "responsiveness" of the Moto X will set it
apart from other smartphones. Place it with the screen facing down on
a table, and it turns off the AMOLED screen. The same goes for placing
the phone in a pocket. Pick it up, and the Moto X lights up, ready for
action.
The Moto X also offers a low-power contextual awareness processor to
determine how to function in situations like the speeding motion of a
moving car, or the bouncing jog of a runner. This will allow the Moto
X to react accordingly, with less input from a user. When combined
with voice controls, the awareness of the Moto X will allow the phone
to be easier to use and more responsive to its users, Motorola says.
4) A gesture-based camera
Quickly twist the Moto X two times with your wrist, and the screen is
turned on, camera app ready to go. We at IBTimes are not able to
report whether the gesture is worthwhile or simply induces carpal
tunnel until we can review the Moto X hands on. However, the Moto X
camera (10-megapixel main on the back, 2-megapixels up front) has a
nice new addition in the form of an updated user interface.
Taking a picture only requires a touch, rather than pressing a single
button. Videos require the touch of the video-camera icon, and still
photos can be taken during video capture with a press of the screen as
well. Smartphone cameras have become the main instrument of
photography for many consumers, and having one that is easier to use
and functions better would be a major caveat for Motorola.
5) Assembled in the U.S.
While the feature will be exclusive to AT&T subscribers for the first
few weeks (or months) that follow the launch of the Moto X, Motorola
promises customized versions of the phone will ship to consumers in
"four days or less" after they place their order. The quick turnaround
is because the Moto X will be the first smartphone assembled in the
U.S. Many components will come from suppliers around the world, but
the final production of the Moto X will happen in the U.S., with
custom devices shipping straight from the Fort Worth, Tex. Motorola
factory.
Most Americans are willing to pay more for a product built in the U.S.
according to a recent Gallup poll. Most Chinese consumers are also
willing to pay more for a device made in the U.S., according to a
study from the Boston Consulting Group. That means a larger, more
interested market for Motorola and Google with the Moto X, and
potentially a more positive perception of Motorola (and Google) in the
U.S.
More than the sum of parts
Google acquired Motorola to protect the Android ecosystem and its
hardware partners from lawsuits over software patents from Microsoft
and other parties. Motorola had acquired a number of patents, and
Google paid dearly for it -- over $12 billion. However, Motorola CEO
Dennis Woodside (formerly from Google) was quick to point out at D11
that Motorola developed the StarTAC, one of the first popular cell
phones to gain traction with consumers, as well as the popular RAZR
line.
If Motorola is able to become a success again, Google's investment
will not only protect its Android operating system -- the company will
finally start to see a profit from hardware, like Apple does with the
iPhone.
The Moto X will be mostly assembled in the U.S. The Moto X will be
highly customizable with several color options and a voice search that
can learn its owner's voice. The Moto X's voice control will always be
listening when the phone is powered up, and a series of sensors might
allow the phone to function more intuitively than its competitors.
While marketing is certainly a factor at play in the pre-release hype
of the Moto X, if the promised features function properly, then the
phone will have good reason to sell well.
If the Moto X is a hit, then Google's acquisition of Motorola was not
only a smart move, it will have been a grand slam.
Copyright :http://www.ibtimes.com/
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